Local results are front and center—they dominate the page. It’s the way the world is doing business. If you’re not found there, you probably won’t be found.
PPC is critical for any business and is not for amatures. When you enter the game, you’re up against hundreds of competitors with years of experience. They know the right keywords, the right bid levels, and the right management strategies.
SEO, or Search Engine Optimization, is a set of technical processes that push your web pages into the top rank positions of Google and the other major engines. Simply put, it is the essential, critical process that helps you “get found,” and compete successfully on the Net.